Adidas Kopanya Campaign
23/04/09
Adidas launched a fantastic campaign in South Africa to promote the impending Confederations Cup tournament later this year. ‘Kopanya’ brilliantly presents Adidas’ multitude of world stars including Kaka, Messi, Gerrard and Bafana Bafana’s very own Stephen Pienaar, in true African tradition… a barbershop sign.
Kopanya is a South African word for ‘together’ and is also the name of the new Adidas ball.
The advertising agency responsible is TBWA\Hunt\Lascaris. Read more on http://www.ibelieveinadv.com
