Kicks
Nike 78 Project – THIS IS Studio
1/07/10
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“NIKE78 is an exciting new project created by Paul Jenkins and inspired by NIKE. Creatives involved will receive a brand new pair of NIKE shoes and will be asked to use sport as inspiration to challenge their function. The project will be documented on this website and after the shoes have been collected, an exhibition showcase is planned for the London Design Festival 2010. This is a unique project featuring some of the most talented creative individuals, studios and other organisations.”
Fantastic submission by THIS IS Studio found via FormFiftyFive, choosing to knit a pair of beauties rather than decorate a real pair. Get in the minds of the studio here in the interview with FFF.
