Dancing Goat Coffee Roasters.

app design
product design

Brand identity system, packaging, uniforms, shop designs for Cairo based premium speciality coffee brand, Dancing Goat Coffee Roasters.

Work done by Omair Barkatulla and Indy Virdi.


According to popular legend, Kaldi, an Ethiopian goatherd, discovered the coffee plant around 850CE, when his goats ate coffee cherries and became very energetic.

The logo is based on simple shapes, representing the moment the goat first experienced the coffee cherry.